Breeding the future
of strawberries

Discover your varieties

IBS – Italian Berry Seeds is a new strawberry breeding program from Italy.

Built on the breeding experience of Diego and Loris Ioriatti, IBS focuses on developing high-quality strawberry varieties for the fresh market and for different growing conditions.

Our goal is clear: strong plants, excellent fruit quality and varieties that support growers in real production.

Discover more about the founders and IBS – Italian Berry Seeds
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Breeding Program

We breed modern strawberry varieties for today’s and tomorrow’s growers.
Our program focuses on:

  • Fruit quality.
  • Plant resilience.
  • Adaptability
  • Fresh market performance.

Every selection is developed with practical growing conditions and market needs in mind.

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Strawberries for the future - worldwide

Our vision is to create strawberry varieties that are ready for the future. Varieties that help growers manage changing conditions, deliver consistent quality and meet the expectations of the fresh market.

Better genetics. Stronger plants. Reliable performance.

LUCE

Luce is the first promising variety from IBS.

A next-generation strawberry variety with strong vigour, attractive fruit quality and good adaptability.
Currently being tested in Italy, France and selected areas in Central and Northern Europe, Luce is already showing strong potential.

Attractive bright fruit colour

Excellent flavour and sweetness

Good shelf life and fruit firmness

Consistent fruit quality

Attractive appearance for fresh markets

Good post-harvest behaviour

Early and uniform production

Early and uniform production

Balanced plant vigour

Adaptability to different growing conditions

Reliable performance for professional production

Become a Partner

We are looking for selected growers who want to join the next step in strawberry breeding.

Together, we test new varieties under real production conditions and develop genetics for different markets and growing systems.

Interested in growing the future with IBS?
Get in touch with us.

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Italian Berry Seeds worldwide availability

IBS varieties are currently available for selected trials and partner evaluations in Italy, France, Belgium, Germany and selected areas in Central and Northern Europe.

This approach allows IBS to test and develop new strawberry varieties under different growing conditions, production systems and market needs — together with selected growers and partners.

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